Connected Car

Opportunity

Reimagined the car as a connected platform—not just a product—unlocking continuous value beyond the point of sale.

Challenges

Disconnected experiences, low perceived value, and onboarding friction prevented users from engaging with connected capabilities at scale.

Outcomes

Drove significant gains in adoption (+60%) and engagement (+25%), while establishing a scalable foundation (-30% friction) for subscription-based services and recurring revenue.

Product Strategy

Shifted from feature-based thinking to behavior-driven design, prioritizing moments that matter—control, awareness, and immediacy.

Experience Design

Orchestrated a seamless ecosystem across devices, where the right interaction happens in the right context—mobile for control, vehicle for immediacy, notifications for urgency.

Role & Contribution

Owned the end-to-end design strategy for a connected car platform, orchestrating experiences across mobile, embedded systems, and services.